Background
The partnership with KTM was born from the Austrian motorcycle manufacturer’s desire to add a high-quality communications accessory to their iconic Powers Parts line-up. Combining Cardo’s cutting-edge technology with KTM’s striking design elements, KTM saw the opportunity and value in collaborating with Cardo.
Products Used
- PACKTALK EDGE
Solution
KTM and Cardo joined forces to launch a special edition of the premium PACKTALK EDGE. The ‘KTM PACKTALK EDGE’ perfectly syncs with the advanced tech, power, and thrills that KTM riders feel through their handlebars, whether ripping up the tarmac, tackling a trail, or getting ruthless with a rut.
The KTM PACKTALK EDGE comes with distinctive KTM colors and graphics. The unit is water, dust, and mudproof, and features Cardo’s unique magnetic ‘Air Mount’, offering a universal fit of the slimline and antenna-free unit to all helmets.
Support
From the start, there was a close working relationship between the teams at Cardo and KTM, ensuring the product was maximized across numerous channels.
A full technical support package was produced for the KTM team, providing in-depth knowledge about the Cardo devices to be shared throughout the brand.
The Marketing and PR teams linked up for a cohesive and integrated launch, complete with lifestyle imagery of the units in use and utilization of joint Cardo and KTM ambassadors, stunt rider Rok Bargaros and off-road star Chris Birch.
This strong relationship has continued since the product introduction, leading to various initiatives promoting the units, including displays at KTM’s Motohall in Austria. KTM also offers participants in the KTM RIDE ORANGE EXPERIENCE—an extraordinary demo ride from the KTM Motohall—the opportunity to hire a KTM PACKTALK EDGE for the ride.
KTM showcased the KTM PACKTALK EDGE units during the global launch and reintroduction of the KTM SMT to the line-up. Over 60 journalists and influencers from 17 countries tested the new motorcycle, with the KTM PACKTALK EDGE playing a vital role in keeping riding guides in constant communication.
Client Testimonial
“Our alliance with Cardo means we can celebrate two things that are really important to us at KTM. The first is equipping KTM riders with leading technology to maximize their riding experience and we know that Cardo is one of the best partners to be able to achieve this. The KTM PACKTALK Edge is a great piece of kit that will help make a difference to any shared trip with, say, a KTM DUKE or KTM ADVENTURE. The second is making sure that any journey with a KTM is as fun, thrilling, and memorable as it can be. If this is done with friends or bike buddies then even better, and that's where the KTM PACKTALK Edge becomes pretty indispensable.”
If your organization is looking for a trusted OEM partner to work collaboratively to drive success, contact Shachar Harari, Vice President of Business Development at Cardo Systems. Let’s discuss how we can tailor a solution to meet your specific business needs.
